This week we wanted to share our experience participating in a video contest. These types of contests are generally open to the public and can be a great way to test your production skills in number of areas such as budget, schedule, cinematography and creativity. Incentives for participating in these types of contests include cash prizes, merchandise and of course bragging rights. To see a full list of video contests available at any time visit onlinevideocontests.com.
While we’ve participated in competitions before, this was our first video contest that carried a $10,000 grand prize. One of our hurdles was that we didn’t find out about it until 2 weeks prior to the submission date. If two weeks sounds like a lot of time, it isn’t. Think about making a video for $10,000, how much time would you need to plan, shoot and edit that video?
The good news for us is that we’ve been working as a team for years so dividing up tasks and streamlining our process. Our reasons to participate in this contest were not just about the possibility of winning a prize. We do them to sharpen our skill set or push us to do something more creativity and adhering to parameters like you would if you were doing commercial video production for a client.
Genie Garage Door Video Contest Submission
The video was submitted on February 4th, 2018 and we’d love feedback from other filmmakers. What would you have done? How could you improve this video? Leave us feedback in the comments.
The Parameters
While some may feel like parameters are a hindrance to creativity, I would suggest that parameters spawn creativity by making you think clearly about achieving certain objectives or goals. Here are the requirements for the Genie Garage Door video contest we entered.
ENTRY, VIDEO AND FINALIST VIDEO REQUIREMENTS & CONDITIONS: All Entries, Videos and Finalist Videos must comply with the following minimum guidelines to be eligible: (this is just a summary, there were 25 conditions that had to be met)
Video and Finalist Videos must feature or describe a Genie Garage Door Opener and/or its features or capabilities.
Video and Finalist Videos must include a standard size single or double residential garage door that is compatible with any Genie Garage Door Opener models
Entrant must have express written permission from the owner of the garage to use the owner’s property in the Video/Finalist Video.
Individuals other than the entrant may not appear in the Video or Finalist Video, without express written permission.
The maximum file size is 150MB for videos submitted to the Contest Website. Video/Finalist Video must not exceed 90 seconds in length.
Entry and Video/Finalist Video cannot contain or depict visible phone numbers, website links, street addresses, e-mail addresses or license plate numbers.
Cinematographer, Valentina Caniglia has worked on over 60 film productions, documentaries, music videos commercial work and more. She is known for her work on the film “The Stand” where her astonishing lighting and camera work caught the attention of American Cinematographer magazine which featured an exclusive article in March 2017 issue.
As a DP (Director of Photography). Valentina is the real deal and brings her positive attitude to her work and life. We discussed the challenges of shooting on location in Palestine to being snowed in in New Jersey. Her eye for coloring and lighting are what makes Valentina’s work unique and why she’s won so many awards. As a female cinematographer her journey to success has not be so easy.
“Pomegranates and Myrrh” winner of the Golden Dagger for Best Cinematography, premiered in USA at Sundance film Festival and received the Audience Award at Doha Tribeca Film Festival handed out by Robert De Niro. “Madeline’s Oil” was the winner of the Best Cinematography award at the Louisiana International Film festival.
“I always adapt at filming each project with versatile visual style that best translates each story’s unique concept into breathtaking moving images that unravel the characters’ state of mind throughout the progression of the storytelling. Cinematography represents a concept of beauty that stands beyond the aesthetic aspects, something more intense that supports, follows and enhances the story where the camera can capture and show the transparency and the awareness of visuals drawn by the emotions.” – Valentina Caniglia
Where did you catch the filmmaking bug?
In reality, my father wanted to be a Director so I took a lot of inspiration from him. Then I realized his dream became mine.
Is film school in Italy difficult to get accepted to?
I didn’t go to film school in Italy. I came to New York after London and majored in film at New York University.
What filmmakers inspire you?
I think it was mostly paintings coming from a country where art is important. There was a lot of influence when I saw these paintings in Italy and all over Europe. I realized I wanted to be a cinematography because I wanted to work with lighting. I wanted to recreate what these artists were doing on the canvas.
How did the film Blindness include your love of art?
Blindness was interesting because it was about a woman who was losing her sight. We had to tell the story with visuals and not many words. The camera was capturing what she was seeing but not very well. It was a long journey because I had to see beyond what we see normally. What I said to the director was sometimes what you don’t see is more powerful than what you do.
I like European film because isn’t a lot of dialogue and there’s more visuals. It’s also nice to see how independent films are being done in the United States as well.
What is your relationship with the lighting crew?
When I decided I wanted to be a DP (director of photography) I made a point to meet all the lighting rental businesses and owners. I knew I really cared about lighting so I wanted to explore how I could get them to give me what I needed and also new equipment that’s becoming available.
It’s also important to say you don’t need a lot of light, you just need the right light to make it work.
How much interaction do you have with the director on set?
We do a lot in pre-production where the director will tell me what he or she wants in terms of mood and movements. I anticipate and interpret what they want while reading the script and translate the words into visuals. I write my notes and compare each scene and character. Sometimes I give each character a color to identify them because I see their personality.
It’s a visual way to tell the story and the director how I see it. During pre-production they have the final say and that’s when they’ll let me know if they like my idea or maybe need to go another way. It’s important to listen to what the director wants.
How important is still photography for setting up your film shoot?
It’s actually very important because I like to capture the moment. Things may look very well lit but sometimes I just observe what’s around me and I just snap it. It depends on the situation as well. If I shoot a documentary I like go and explore right in the moment. To be honest, I’m coming from a culture where everything can be done in the moment and I’m not afraid of that. Basically we live day by day and I like to take this approach to film as well.
Maybe in that moment even though you do a lot of pre-production, it may not work the way you and the director thought. You have to be ready to have a plan B, plan C, and plan D as well. Maybe the actor doesn’t want to do certain things so you just have to come up with an idea.
I shot a movie in Palenstine behind the wall. In a place like that where theres a lot of bombing, I realized to get the story out there you have to think in the moment.
What was the most challenging shoot you had to film?
Every shoot you do is not really difficult because you love what you do. One of the most challenging was definitely another Palestinian film. Not because of the crew but because of the situation. I shot a movie in Italy that was complicated because we shot in Sicily and difficult to get to the location. I shot another movie all in New York called Without Grace that just opened. It was a small crew with an emmy nominated actress Ann Dowd. We shot in Jersey during the winter and it snowed like crazy and couldn’t move it so we were blocked in the apartment we were shooting in. We had to just stop and go home and come back in two days because we couldn’t put up lights or do anything
I always translate the worst into the best. It’s survival. You have a lot of support and never give up because you want to make something good. Even if you have a big budget, it’s not going to be any easier. The producer may be afraid to take more risks.
What award did Madeline’s Oil win at the Louisiana Film Festival?
Madeline’s Oil was a period piece about slavery and racial discrimination. I loved it because we shot all over the fields and in the mud and every swamp in Louisiana after the hurricane. In that moment you will see people were all united including the actors. It’s challenging because you really have to deal with what you have at that time even though we had a bigger budget. The film won Best Cinematography at the Louisiana Film Festival. I’m very happy about it and love Louisiana.
I actually shot another film in Louisiana called The Stand. It was interesting because it was all shot on a bus and there was a terrorist attack with Christians and Muslims all together. They had to make it look like they were all the same people. We shot in Louisiana where it was supposed to look like West Africa. Big fields with dirt roads. I really relied on natural light and worked a lot with mirrors.
I say it was easy but it really was not. Buses are wider in the United States so I thought I could put up a light but I didn’t count on every seat being occupied. I couldn’t put up any light whatsoever and the windows were small. I actually put the mirror on the ceiling creating triangles of light using what I had.
You have to worry when you see the faces of your Gapher, your Key Grip and First AC go pale and they don’t actually know how to tell you the problem. When you see that you start to see there is a problem.
What challenges did you face breaking into the industry?
As a woman cinematographer it’s difficult to break in because especially when I started in 1998, I was one of the few DP’s around. Every time I was on set I was the only woman on set. I had discrimination but I didn’t have much because I also had a lot of people that believed in me and supported me. I’m bothered by women who don’t support each other as men do.
I used to have a big shirt over my shoulder but I’m a boxer and they didn’t know. A lot of women would start to panic wondering if I could do it. If you train it’s not about the strength it’s about the power you have from your legs as well.
What is your go to camera?
I think it really depends on the project. I can’t always say I want to use a particular camera. I do prefer the Alexa. My work is not all the same. Every story calls for a different cinematography style. You have to go with the story. You can use any camera really, it’s about the story.
I shot a TV pilot with Joseph Sikora. I thought I wanted to shoot with an Alexa but I did some tests and showed the director how it looked with a Red anamorphic lense and we just liked that much better.
What is your new film Amytal Therapy about?
The short film I just directed and DP called The Amytal Therapy. It’s about a woman who has a double identity looking for the murderer of a companion.
She’s a psychiatrist, living in New York that spies on her own patients, though the security cameras she’s personally installed in their homes. She knows what they do. She knows what they want. She knows how to stop them.
The good thing is if I wanted to put someone in the darkness I didn’t have to turn around and ask someone. The bad thing is I didn’t have a companion. I really did miss the collaboration between directory and cinematographer though. It’s amazing because you have someone who covers your back. I think my next move I want to continue to be a DP (Director of Photography).
On this week’s Imperfect Podcast, we have a 2-part special with professional cinematographer Donavan Sell. In part 1, we have an in depth discussion about cinematography as an art form as well as the practical nature of working in the business. We also cover the challenges that cinematographers face today.
In part 2, our discussion becomes much more personal. We discuss family, career decisions, film challenges and his experiences in California. Watch Donovan’s latest commercial for the Dunlop MXR Reverb guitar pedal. This commercial was filmed with a small crew, but of the highest quality. The cinematography is excellent as Donovan Sell is able to combine the artist and practical side in this commercial.
Us creative types can be really insecure and we need to know you care. Please Take some time to show us how much we mean to you. If you like what you see hit us up at Twitter, check out our behind the scenes at Instagram, and our YouTube is the best place to find all of our videos. If you don’t like what you see, mamma always said if you cant say something nice…
