Importance of Personal Branding in Entertainment

The Importance of Personal Branding in Entertainment with Brimstone


Talking to Brimstone, you can see how important his personal brand has been to his success and what it takes to make it as a diverse entertainer. Brimstone is an actor, pro wrestler and Long Island radio personality that has been responsible for his own success as an entertainer for over three decades. He’s been called a Renaissance man by many, but is more accurately described as a well-seasoned entertainer and entertainment entrepreneur. We had some laughs discussing his roots dating back to an appearance on Sesame Street and relived some memories as a musician right here on Long Island.

Brimstone is the co-founder, President, and CEO of Hound Comics, Inc. (Hound Entertainment Group), that launched a comic book series, Brimstone and The Borderhounds that went worldwide via Barnes & Noble, B.Dalton,, and Amazon.

You can listen to Brimstone on The Grindhouse Radio, a pop culture talk-based podcast and series that is currently syndicated on eighteen digital & terrestrial radio networks (including iHeartRadio & Google Play Radio) with a listenership of between 3.5 – 4 million weekly worldwide.

Keep up with Brimstone on Twitter @entrancetohell and look for him as Hagar in our upcoming web series Seymour the Unfortunate Vampire.

Imperfect Podcast on iTunes

Brimstone Interview Highlights:

The Long Island Music Scene (2m55s)

  • Quote: “You have to be in the industry touring for a couple of years. After a couple of years you know if you really have the heart to be in entertainment. Even though you need the money, you know its not about the money.”

Little Brim Lands on Sesame Street (7m )

  • Brimstone discusses his appearance on Sesame Street and his personal story about being traumatized by Big Bird and Snuffleupagus.

Family Entertainment (10m)

  • We debate whether there is entertainment worth watching as a family anymore.
  • Brimstone recommends iCarly.

Brimstone the Wrestler (12m50s)

  • His love of beating the drums may have had something to do with his career as a wrestler.
  • While working for the Long Island Voice, Brimstone meets the Iron Sheik and Bret the Hitman Heart and the rest is history
  • Quote: “It doesn’t matter how many people you’re getting up in front of, you’re always going to have those butterflies.”

Radio Personality on Grindhouse Radio (20m30s)

  • It was always something I wanted to do but wasn’t sure how I was going to do it.
  • Catch Grindhouse Radio on iHeartRadio every Thursday night at 7pm EST.
  • Brimstone talks about how his audience crossed over from his days in music, wrestling and more
  • Quote: “I’m not into people that disrespect others. I’m an open book, I wear my heart on my sleeve, I’m a good guy and I help people. If you can’t help yourself and don’t want to help yourself, I don’t have time for you.”

Sales, Marketing, Personal Branding & Entrepreneurship (28m20s)

  • Brim talks about how growing up in not so great neighborhood on Long Island motivated him to be successful.
  • Quote: “Back then you had to sell yourself because you didn’t have the internet to sell you.”
  • Check out his mobile game Forza Infernis on iOS & Android

 Catch up with Brimstone: 2017 – Appearances

Brimstone Appearances 2017


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